Project Worked With
UI UX Design - HCI Resercher - Films & Documenty - Storyboarding - Illustrations & Design
My Professional Work Collection
UI UX Projects
Solving for Bharat, Pixel by Pixel Aanvikshiki Design thinking driven UX solving grassroots to global challenges.
Film and Documentary
Stories That Move Society, Activist storytelling through award winning films and documentaries.
Storyboarding
Visualizing Emotions, Frame by Frame Empathy-driven visuals for UX flows and cinematic narratives.
Design and Illustration
Art with a Voice, Bold strokes exposing societal truths, blending tradition and modernity.
UI UX Projects
GO LOCAL
Local Grocery Delivery Mobile App
Problem: Many Indians prefer online fruit & vegetable shopping, but existing models often favour large platforms.
Solution: Designed an app empowering local vendors with a user-friendly platform to manage inventory, orders, and deliveries while offering customers convenient online ordering and supporting fair business practices.
My Role: Lead the complete UI/UX design process for the "Go Local" app at IDC IIT Bombay.
ADI BHARAT
Handmade Jewellery App Worldwide
Problem: Traditional Indian art faces decline due to a lack of interest and market access. Artists struggle to sell their handcrafted jewellery internationally.
Solution: Developed an app as an all-in-one creative hub. This platform empowers artisans with an international e-commerce platform, curated marketplaces, and a supportive online community to showcase, sell, and connect with global audiences, preserving India's rich artistic heritage.
My Role: Project Lead, UX Researcher, UI Designer.
SMART Product
Designing E-commerce Product for India’s Largest Marketplace.
Problem: Inconsistent product image presentation hindered user experience and website aesthetics on India's largest e-commerce platform.
Solution: Developed comprehensive e-commerce product image guidelines to ensure consistent, clear, and user-friendly product presentation across the platform.
My Role: As a UX designer, I led the development of these crucial guidelines, enhancing the user experience and improving the website's overall visual appeal.
SMART WORKS
Optimising E-commerce Content Business Processes Management by IBM's Enterprise Design Thinking
Problem: An inefficient, time-consuming product article creation process involving multiple stakeholders and manual tasks.
Solution: Developed a web-based BPM tool to centralise and streamline the entire process, improving efficiency and collaboration.
My Role: As Product Manager and Design Lead, I led the development of SMART WORKS, defining the product vision, roadmap, and user experience.
Films & Documentry
Assistant Director (AD) BARAYAN Marathi Movie
"As Assistant Director for 'BARAYAN,' I played a key role in all phases of production. I actively contributed to script development, leveraging my illustration skills to create a compelling audio-visual presentation for pitching the film. This presentation, alongside detailed storyboards, effectively communicated the film's vision. I also served as Location Manager for the Baramati, Pune shoot, ensuring smooth on-set operations. My contributions demonstrate a multifaceted skillset and a dedication to bringing the vision of 'BARAYAN' to life."
Direction & Art (Original concept)
"As creator and editor of 'Everyday,' an award-winning short film, I explored the daily struggles faced by women in a world plagued by harassment and violence. This powerful film delves into the harsh realities of molestation and rape while showcasing the resilience and courage of women who refuse to be silenced. 'Everyday' is a call to action, urging viewers to support women, believe in survivors, and demand a just and equitable society. The film emphasises the crucial role of a strong police force and a dedicated judiciary system in creating a safe and secure environment for all women."
Direction & Art
"Awarded an outstanding "O" grade during my Master of Electronic Media at the University of Mumbai, 'Boon of Immortality' is a captivating documentary that delves into the enigmatic Elephant Caves near Mumbai. This film explores the intricate artistry of these ancient caves, examining the sculptures, murals, and carvings that adorn their walls. By uncovering the stories behind these creations, I aimed to showcase the enduring power of human creativity and the profound philosophical and symbolic meanings embedded within this ancient art. 'Boon of Immortality' offers a glimpse into the past, reminding us of the enduring legacy of human ingenuity."
Design and Illustration
Branding - SWARA Enterprises
The logo merges modular “S” blocks, symbolising “Big things from small parts,” reflecting their boiler systems, DM plants, and industrial solutions. The design underscores collaboration, precision, and scalability.
Ad Campaign - Muktangan
Love has the power to break addiction. This campaign design for Muktangan Rehabilitation Center uses powerful hand imagery to show how family and friends can stop addiction with care and support. It’s a call to action for society to fight addiction together.
Illustration - 1st Award Karnataka Tourism
Timeless Karnataka Illustrated
"Inspired by my journey to Hampi’s pillars and Pattadakal’s temples, I merge 15th-century artistry with modern design. Each piece revives Karnataka’s stories where stone whispers history.
Mentions & Associations
I feel honored and grateful that the following platforms featured my work.
Click on the logos to read more.
Achievements
My design have not only won hearts and people, but also various awards
Aanvikshiki -The Origin of Design Thinking
“आन्वीक्षिकी त्रयी विद्यानां दीपः सर्वविद्यानाम्।”
- Chanakya, Arthashastra
Aanvikshiki, as defined by Chanakya, is the discipline of deep inquiry, logic, and reasoningthe lamp that illuminates all knowledge.
As a UX designer, I practice Aanvikshiki to move beyond surface-level problems and uncover the deeper human, behavioral, and systemic truths that shape meaningful design.
Aanvikshiki Design Thinking Process
1
Profound Inquiry
जिज्ञासा
Going beyond stated user needs to explore hidden motivations, mental models, and contextual behaviours that influence decision-making.
2
Critical Deconstruction
तर्क
Systematically questioning assumptions, data, and patterns to isolate root problems and uncover real friction within the system.
3
Artistic Synthesis
सृजन
Combining creative intuition with analytical insight to design elegant, intuitive, and human-centred experiences.
4
Strategic Validation
प्रमाण
Testing design logic against real-world user behaviour and business constraints to ensure usability, feasibility, and measurable impact.
Testimonials
I feel honored and grateful that these incredible minds appreciate my work.
"Suraj's UX designs showcase rare empathy and innovation. His artistic storytelling reveals deep human insights. A visionary who bridges creativity and functionality, Suraj excels in design thinking, making him an invaluable asset to any creative team."
“It was a real pleasure to work with you and we look forward to working with you again. You're definitely the kind of designer that we can trust with any project from A-Z.”
"सुरज, तुझ्या कला आणि चित्रपट प्रकल्पांमध्ये देवाने दिलेल्या विलक्षण प्रतिभेचा प्रत्यय येतो. ही ईश्वरीय देणगी, तुझ्या अथक परिश्रमाबरोबर, महान यशाची खात्री देते. तुझ्या प्रवासाला माझे हार्दिक आशीर्वाद!"
"Suraj’s art radiate raw talent and passion. His early dedication reminds me of legends, dream big, work relentlessly. With his drive, nothing is impossible. A visionary in the making!"
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